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Month: September 2022

How to Create an Effective Customer Persona

How to Create an Effective Customer Persona

How to Create an Effective Customer Persona   Are you having trouble understanding your target market? Do you feel like you’re shooting in the dark when you create marketing materials? If you answered yes to either of these questions, you need to create a customer persona. A customer persona is…
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What is an elevator speech?

What is an elevator speech?

As the largest social media platform in the world, Facebook provides an incredible opportunity for businesses to connect with their target audiences. Here are five reasons why Facebook marketing is so important for business success.
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